The Top 10 Phrases Driving Engagement on Social Media (Hint: ‘Link in Bio’ Tops the List)
Every day, creators and brands fight for a fraction of attention in an endless scroll. Sometimes the difference between a casual glance and a meaningful action is not the image, the hook, or even the algorithm — it’s the words you use. In 2025, one short phrase dominates: “link in bio.” This post breaks down the top 10 phrases that actually drive engagement — and why “link in bio” sits at the top.
Why “Link in Bio” Reigns Supreme
What began as a workaround for platforms that restrict outbound links has turned into the definitive CTA for creators. “Link in bio” directs followers to something deeper — a product, a long-form post, a newsletter signup, or a campaign — and does it in a way that’s universally understood across Instagram, TikTok, YouTube, and beyond.
The Top 10 Phrases Driving Engagement on Social Media
Below are the phrases you’ll see in captions, Stories, and short-form content that consistently move metrics — likes, saves, clicks, and conversions.
| Phrase | Primary Use | Engagement Type | Conversion Intent |
|---|---|---|---|
| Link in bio | Drive traffic off-platform (article, product, signup) | External | 🔥 High |
| Drop a comment | Increase post interaction and visibility | Internal | Medium |
| Tag someone who… | Expand reach via networks and referrals | Internal | Medium |
| Double-tap if you agree | Quick engagement (like) to boost signals | Internal | Low |
| New post up! | Drive profile visits and repeat consumption | Internal | Low–Medium |
| Swipe up / Tap the link | Direct immediate action in Stories/Reels | External | Medium–High |
| Coming soon… | Build anticipation and retain attention | Internal | Low–Medium |
| Turn on notifications | Secure repeat viewers/subscribers | Internal | Medium |
| Limited time only | Create urgency for offers or launches | External | High |
| Follow for more | Grow a long-term audience and reach | Internal | Medium |
The Psychology Behind the Phrases
These CTAs are effective because they tap into core human motivators:
- Curiosity — Prompts like “coming soon…” or “you won’t believe” make people want to know more.
- Urgency — Scarcity language such as “limited time” accelerates decisions.
- Community — “Tag someone” fosters social validation and sharing.
- Clarity — “Link in bio” provides an unmistakable next step.
How to Use “Link in Bio” to Convert — Not Just Click
Saying “link in bio” is only half the battle. Here’s how to make the destination earn the click:
- Prioritize: Only surface your top 3–5 links that align with your current campaign or content pillars.
- Write better link labels: “Watch full tutorial” is clearer than “YouTube.”
- Use visual cues: Thumbnails, emojis, and short descriptions increase scan-ability and click-throughs.
- Make it fast: Mobile-first pages and minimal redirects reduce friction.
- Measure & iterate: Track which post types and phrases lead to clicks and lift the ones that perform.
How Link in Bio from Modern Appz Helps
Link in Bio gives creators a flexible, brandable hub to manage all CTAs in one place — so when you say “link in bio,” your audience lands on a fast, focused page designed to convert. Use your Link in Bio to:
- Feature prioritized links tied to current campaigns
- Customize labels and visuals to match post copy
- Measure clicks and traffic sources to refine CTAs
- Provide localized or segmented destinations for different audiences
Quick Checklist: Make Your “Link in Bio” Work Harder
- Update your top link whenever you post a major piece of content
- Add descriptive, action-oriented link titles
- Remove old, low-performing links — keep the page lean
- Use analytics to test which CTAs (phrases) drive the best outcomes
Final Thought
Words matter. In the noise of social feeds, the right phrase can be the nudge that turns a scroll into a meaningful action. “Link in bio” does more than direct — it signals intent, offers clarity, and creates a reliable pathway from discovery to destination. Own the phrase, optimize the destination, and you’ll turn more attention into true engagement.
